Resources
David wrote, created, participated in or presented the media venues shown below. You will also find a link to articles published by David’s organization, Unique Business Solutions.
Testimonials:
To add your testimonial, please click here.
"I fell in love with this book. It will make you a better strategic thinker and Yeghiaian’s fresh take on things is direct, to the point and easy to implement. Your ability to execute will dramatically improve if you read this book!"
- Jason Jennings, best selling author of It’s Not The Big That Eat The Small – It’s The fast That Eat The Slow, Less Is More and Think BIG-Act Small; named one of the nation’s three most in-demand business speakers by USA TODAY
"Yeghiaian has created a thorough and comprehensive book on a set of related topics. I would recommend it as a great ‘how to’ resource for integrating strategy, people and customers inside any organization. Leaders can effectively build a company from the ground up with the aid of this material. The newly created AL²A process is an innovative perspective and great approach to get customers engaged in the very process used to serve them.”
- Tim Weyenberg, President and CEO, Foth
"This is an insightful and understandable guide for those desiring to learn how to do strategic business planning in the ever changing business climate in which we operate, with specific focus on the key business elements of customers and the employee-associates required to execute business plans. Business excellence comes only from success in integrating and balancing the dynamics of strategy, customers and “doers” and this author does well in leading the reader through the considerations business leaders must master to create excellence in results."
- Lou LeCalsey, President and CEO, Tufco Technologies, Inc.
For more testimonials, please click here.
Videos:
- Puzzle Introduction (1:25) 10MB
- Puzzle Summary (1:10) 9MB
- AL²A Introduction (0:48) 6 MB
- AL²A with Customers (1:35) 12MB
- Customer Loyalty Facts (1:09) 8MB
- Customer Importance (2:08) 16MB
- Customer Strategy Step 2: Internal Touchpoints (1:51) 14MB
- Customer Strategy Step 3: Prioritize Customers (2:39) 20MB
- AL²A Step 6: Unite with Performance Management (1:55) 14MB
- Emerging Customer Case Study (4:25) 33MB
- Developing Customer Action Plans (3:11) 24MB
- Case Studies: Customers (4:32) 34MB
Articles:
- Please visit the Knowledge Center for more wisdom related to Strategy, People and Customers.
Reviews:
Press Releases:
- New Book Challenges Accepted Business Strategies
- Business Owner's Book is a Must-Read
- Yeghiaian's Book to be Released in Late April
Visuals:
- Book Cover (2.43 MG)
- Series of David (22.8 KB)
- David Making a Point (67.4 KB)
- David Mirrored Image (91.3 KB)
- David Pointing (73.8 KB)
- David Presenting #1 (51.4 KB)
- David Presenting #2 (52.2 KB)
- David Presenting #3 (74.1 KB)
- Postcard Front (3.26 MG)
- Postcard Back (21.7 KB)
Our Recommendations: