David Yeghiaian
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David Speaking

Keynotes

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Strategy 
  • Leaders Leading Leadership
    • This session provides strategies for your organization to determine your Main Objective and cascade this to Goals, Strategies and eventually Tactics. Leaders learn to successfully support and align their people to increase the bottom line. As a coach and guide, David guides how to successfully lead your company into the future.
  • How Strategy Increases Your Odds for Success
    • Strategy gives your organization a competitive edge on the competition. David teaches you strategic planning and the fundamentals to create and recognize strategic tools and techniques. Learn how to implement strategies to analyze and improve performance by utilizing the continuous review process, helping drive the strategy and direction of your organization.
  • Getting Innovation to Drive Your Organization
    • If innovation isn’t currently part of your strategy, it should be. Innovation works in tandem with the development of your organization. As your people develop products, services and/or processes, they should be utilizing innovation. David discusses the 6 types of innovation and prepares you for the Innovation Session process to achieve useable, profitable strategies
  • Guiding Light Through the Darkness of M&As
    • Mergers & Acquisitions have reached record highs; however, up to 75% fail to reach business expectations. With David’s experience guiding you through integration tribulations, learn how to effectively create a strategy aimed at your organization’s success and how to implement and continuously improve during an acquisition and integration.
People 
  • People ­ Your Most Valuable Assets
    • David speaks about the importance of people and the effects they have on your organization. Placing the right people in the right roles and encouraging people innovation adds value to organizations. Learn to identify the strategic effect of positions on performance, as well as align performance with culture.
  • Effective Listening Starts with Asking
    • Through the new AL²A process for People, David teaches you how to assess your people’s current reality. The present situation is contrasted with a desired situation, and attainable goals are set to reach the desired situation. AL²A (Ask, Listen, Learn & Act) clarifies how people feel about their role in the organization and their level of engagement. The AL²A for People pyramid is a core focus.
  • Achieving is Believing
    • Alignment between people and leadership is crucial to the success of your organization. With this in mind, David discusses processes for a performance management system linking your organizational intervisions for critical alignment. Learn the 5 steps to reward your organization and your people, linking rewards to your Main Objective.
Customers 
  • More Than a Fancy Logo
    • Strategic marketing is more than a catch phrase or symbol. David demonstrates strategies and tactics aimed at customer relationships and marketing strategies to completely align your organization with your target market. Innovative strategies for recruiting, retraining, rewarding and retaining the right customers – reflecting your organization’s core values – are discussed
  • Make Your Customers Right
    • Through the 6-step customer strategy process, David illustrates successful brand and message positioning along with a comprehensive process for your entire customer strategy – attraction and retention. Learn how to deal with customers who are not aligned with your organization and when to “fire” customers after determining psychographic segmentation.
  • Complete Satisfaction Proves Profitable
    • According to statistics, satisfied customers are only 57% likely to return as customers, and completely satisfied customers are 93% likely to return. David shows how to measure complete customer satisfaction, as well as Ask, Listen, Learn and Act with key customers to enhance customer engagement. Discover the newly created AL²A process for Customers.
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“ Insightful and understandable guide. Yeghiaian leads the reader throughout the considerations business leaders must master to create excellence in results.”
Lou LeCalsey,
President and CEO
Tufco Technologies, Inc.
© 2007 - David Yeghiaian
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