David Yeghiaian
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Pieces for Profit

How High-Performing Organizations Maximize Profitability to Achieve Greater Success

For more than 15 years, I partnered with hundreds of organizations and thousands of business professionals across many industries. I focused on one key question: How can organizations become more profitable and successful?

Based on my experiences, I sought to answer this question in my business and now as a book, Pieces for Profit. Large, medium and small organizations can become more profitable and successful when Strategy, People and Customers are aligned and used synergistically. This book focuses on these 3 concepts and how they fit together to benefit organizations.

There are only 3 pieces, yet once the puzzle is complete, it can easily come apart. You must continuously rework your puzzle in search of ways to make it stronger, profitable and successful.

All high-performing organizations want to succeed. Like climbing a mountain, your organization might have the equipment it takes to reach the summit of success (e.g. creative marketing department, reliable Human Resources department, lean business culture, etc.). However, without an experienced guide to help you know how to use all of your equipment simultaneously (Strategy, People and Customers), it is difficult to reach the top. Pieces for Profit serves as your knowledgeable guide to incorporate all your equipment into a strategy for profitability and success.


“I love it. This book will make you a better strategic thinker and your ability to execute will dramatically improve.”

Jason Jennings, best selling author of It’s Not The Big That Eat The Small – It’s The Fast That Eat The Slow; Less Is More; and Think BIG-Act Small

© 2007 - David Yeghiaian
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